In the small town of Aviemore in the Highlands of Scotland, lives a passionate community of skiers and snowboarders who are embracing action over apathy in the face of a changing landscape. Leading the charge is @laurenmaccallum_ – General Manager of Protect Our Winters UK – a branch of the environmental NGO originally started by snowboarder @jeremyjones. Each and every day, Lauren works to empower the outdoor community to realize its influence and be proactive in protecting the places they play
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